HeyGen vs Murf AI
Two AI voice & video tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
Murf AI costs less for a six-person team.HeyGen fits retail shop, agency or studio, online store.
| Compare | Murf AIMurf AI | |
|---|---|---|
| In one line | AI avatar videos and lip-synced translation | Voiceover studio for videos, slides and e-learning |
| Starting price | From $24/mo | From $19/mo |
| Six-person team | $24/mo | $19/mo |
| Plans | Free (3 videos a month up to 1 minute, 720p, watermark); Creator $29/mo or $24/mo billed yearly (600 credits a month, videos up to 30 minutes, 1080p, no watermark, voice cloning, 1 seat); Pro $49/mo or $41/mo yearly (1,000 credits, 4K); Business $149/mo or $119/mo yearly for the first seat plus $20/seat/mo; Enterprise custom. An Avatar IV minute costs 31 credits | 1 editor per plan. Free (10 minutes of voice, no downloads, no commercial rights); Creator $29/mo or $19/mo billed yearly (24 hours of voice a year, 200+ voices, commercial rights, Canva); Business $99/mo or $66/mo yearly (96 hours a year, business license, PowerPoint and Google Slides add-ons, priority support); Enterprise custom (5+ editors). API priced separately |
| Pricing model | Free tier | Free tier |
| Free trial | — | — |
| Users | 1 seat; more on Business | 1 editor; more on Enterprise |
| Integrations | Zapier, Make, HubSpot, API | Canva, PowerPoint, Google Slides, Articulate 360, WordPress, API |
| Team size | Just me · 2–10 people · 11–50 people | Just me · 2–10 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | None listed | None listed |
| Live chat | Plans not stated | None listed |
| Support hours | Not published | Not published |
| Incidents posted | 9 incidents posted on HeyGen's status page, which covers all HeyGen products and regions, in the 90 days to Oct 27, 2026; 2 marked major or critical by HeyGen. Status page | We found no public status page for Murf AI. |
| Fit: Retail shop | 40 | 30 |
| Fit: Restaurant or café | 30 | 25 |
| Fit: Service business | 50 | 45 |
| Fit: Agency or studio | 75 | 60 |
| Fit: Trades or contractor | 30 | 25 |
| Fit: Online store | 65 | 45 |
| Why people pick it |
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| Where it falls short |
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| Visit HeyGen | Visit Murf AI |
Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices
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