LegalZoom vs Rocket Lawyer

Two legal & formation tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	LegalZoomLegalZoom	Rocket LawyerRocket Lawyer
In one line	Form an LLC and keep up with filings	Document templates and attorney questions on a subscription
Starting price	From $0 + state fees	From $12.41/mo
Six-person team	From $0 + state fees	$12.41/mo
Plans	LLC formation $0, $249, or $299 + state fees; business advisor plan $49/mo; Business Attorney Plan $39.09/mo billed annually ($469/yr) or $43.17/mo billed every 6 months	Standard $149/yr; Plus $249/yr; Pro $349/yr (monthly $34.99/$49.99/$64.99); first business formation free, then $99 + state fees
Pricing model	Paid	Free trial
Free trial	—	7 days
Users	n/a	1
Integrations	Standalone	Standalone
Team size	Just me · 2–10 people	Just me · 2–10 people
Available in	US	US · UK
Phone support	Plans not stated	Plans not stated
Live chat	Plans not stated	Plans not stated
Support hours	Phone: Mon–Fri 5 a.m.–7 p.m. PT; weekends 7 a.m.–4 p.m. PT	Phone: Monday through Friday, 6 am to 6 pm PT
Incidents posted	We found no public status page for LegalZoom.	We found no public status page for Rocket Lawyer.
Trustpilot score	4.6 / 5 from 33,743 reviews	4.5 / 5 from 9,861 reviews
Fit: Retail shop	75	65
Fit: Restaurant or café	75	65
Fit: Service business	80	85
Fit: Agency or studio	80	85
Fit: Trades or contractor	80	80
Fit: Online store	80	70
Why people pick it	Well known Attorney access add-on	Documents and advice in one Formation included
Where it falls short	Upsells at every step	Subscription whether you use it or not
	Visit LegalZoom ↗	Visit Rocket Lawyer ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices