LegalZoom vs doola

Two legal & formation tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

LegalZoom fits retail shop, restaurant or café, service business, trades or contractor.
doola: Built for non-US founders.

Compare	LegalZoomLegalZoom	dooladoola
In one line	Form an LLC and keep up with filings	US LLC formation for founders anywhere, billed yearly
Starting price	From $0 + state fees	From $24.75/mo
Six-person team	From $0 + state fees	$24.75/mo
Plans	LLC formation $0, $249, or $299 + state fees; business advisor plan $49/mo; Business Attorney Plan $39.09/mo billed annually ($469/yr) or $43.17/mo billed every 6 months	Starter $297/yr + state fees (formation, EIN, registered agent, address); Pulse bookkeeping $300/yr; Tax & Compliance $1,999/yr; Business-in-a-Box $2,999/yr
Pricing model	Paid	Paid
Free trial	—	—
Users	n/a	n/a
Integrations	Standalone	Mercury, Relay, Stripe
Team size	Just me · 2–10 people	Just me · 2–10 people
Available in	US	US · UK · CA · AU
Phone support	Plans not stated	Tax and Compliance and up
Live chat	Plans not stated	Plans not stated
Support hours	Phone: Mon–Fri 5 a.m.–7 p.m. PT; weekends 7 a.m.–4 p.m. PT	Not published
Incidents posted	We found no public status page for LegalZoom.	We found no public status page for doola.
Trustpilot score	4.6 / 5 from 33,743 reviews	4.4 / 5 from 2,089 reviews
Fit: Retail shop	75	25
Fit: Restaurant or café	75	15
Fit: Service business	80	65
Fit: Agency or studio	80	75
Fit: Trades or contractor	80	15
Fit: Online store	80	82
Why people pick it	Well known Attorney access add-on	Built for non-US founders EIN and address included
Where it falls short	Upsells at every step	Renews every year Costlier than plain filing services
	Visit LegalZoom	Visit doola

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices