LegalZoom vs Tailor Brands

Two legal & formation tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	LegalZoomLegalZoom	Tailor BrandsTailor Brands
In one line	Form an LLC and keep up with filings	LLC formation from $0 plus state fees, with branding tools
Starting price	From $0 + state fees	From $0 + state fees
Six-person team	From $0 + state fees	From $0 + state fees
Plans	LLC formation $0, $249, or $299 + state fees; business advisor plan $49/mo; Business Attorney Plan $39.09/mo billed annually ($469/yr) or $43.17/mo billed every 6 months	LLC: Lite $0 + state fees (up to 14 business days); Essential $199/yr + state fees (1-day filing, compliance); Elite $249/yr + state fees (adds domain and website); bookkeeping trial converts to $39/mo after 30 days
Pricing model	Paid	Paid
Free trial	—	—
Users	n/a	n/a
Integrations	Standalone	None needed
Team size	Just me · 2–10 people	Just me · 2–10 people
Available in	US	US
Phone support	Plans not stated	Plans not stated
Live chat	Plans not stated	Not looked up yet
Support hours	Phone: Mon–Fri 5 a.m.–7 p.m. PT; weekends 7 a.m.–4 p.m. PT	Phone: 24/7 (priority support team for business formation services)
Incidents posted	We found no public status page for LegalZoom.	We found no public status page for Tailor Brands.
Capterra score	Not listed	4.2 / 5 from 299 reviews
Trustpilot score	4.6 / 5 from 33,743 reviews	4.8 / 5 from 18,045 reviews
Fit: Retail shop	75	70
Fit: Restaurant or café	75	65
Fit: Service business	80	75
Fit: Agency or studio	80	65
Fit: Trades or contractor	80	70
Fit: Online store	80	75
Why people pick it	Well known Attorney access add-on	Free formation tier Branding tools in the same account
Where it falls short	Upsells at every step	Trial turns into $39/mo Slow on the free tier
	Visit LegalZoom ↗	Visit Tailor Brands ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices