Google Search Console
Free report of what you rank for and what is broken
Search Console shows which queries bring people to your site, which pages Google cannot index, and Core Web Vitals. It is free and every site should have it before paying for any SEO tool.
Cost at your size
Google Search Console is free for one seat.
Google Search Console costs $30 less than the median SEO & local search tool for one seat ($30).
Figures from the vendor's published prices. How we calculate prices
Getting help with Google Search Console
- How to reach them
- Help center: every plan
- Community forum: every plan
- Hours
- Hours not published
Google has a public status page. Status page
From Google's support and pricing pages, October 2026 · checked by us 2026-10-14 · How we gather this
Sources
- support.google.com/webmasters/?hl=en, read 2026-10-13
- Help center: “Search Console Help” (support.google.com/webmasters/?hl=en)
- Community forum: “Google Search Central Help Community Connect with other SEOs, site owners, and product experts in the Google Search Central help community.” (support.google.com/webmasters/?hl=en)
What reviewers say about Google Search Console
- Capterra4.8 / 5 · 219 reviews
- G2See reviews on G2
Each site has its own reviewers, so we show the scores side by side and never average them. App ratings cover the mobile app only. Scores read Oct 14, 2026. How we show reviews
Recent changes at Google Search Console
- Jul 2026LaunchCan now track how Instagram, TikTok, X and YouTube posts perform on Google Search through platform properties. developers.google.com
- Jun 2026LaunchAdded reports showing a site's impressions in AI Overviews, AI Mode and Discover AI features; rolled out to all sites by August 31. developers.google.com
- Dec 2025LaunchPerformance charts can now show weekly and monthly views instead of only daily data. developers.google.com
- Nov 2025LaunchAdded a filter that separates branded from non-branded queries in the Performance report. developers.google.com
Picked from Google's own pages and the press, reviewed by us before publishing · checked weekly, last check Oct 26, 2026 · How we pick news
Why people pick it
- Free
- Source data for everything else
Where it falls short
- No competitor data
- Sampling on large sites
Alternatives in SEO & local search
Semrush
From $117.33/mo + $45/extra person
The full SEO toolkit: keywords, audits, competitors
Ahrefs
Free
Backlink and keyword data preferred by SEO specialists
BrightLocal
From $31/mo
Local rank tracking, citations, and reviews for storefronts
Moz Pro
From $39.17/mo + $49/extra person
Keyword research, rank tracking, and site audits at a lower entry price
Are you Google? Feature Google Search Console at the top of SEO & local search, or sponsor it in search and the quiz, from $99 a month. You can also manage its links or correct the listing.