BrightLocal vs Google Search Console

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	BrightLocalBrightLocal	Google Search ConsoleGoogle
In one line	Local rank tracking, citations, and reviews for storefronts	Free report of what you rank for and what is broken
Starting price	From $31/mo	Free
Six-person team	$31/mo	$0/mo
Plans	Track $31/mo; Manage $40/mo; Grow $49/mo for 1 location, billed annually (monthly $41/$54/$65); more locations cost more	Free
Pricing model	Free trial	Free
Free trial	14 days	—
Users	Unlimited	Unlimited
Integrations	Google Business Profile, Facebook, Yelp	Google Analytics, Looker Studio, most SEO tools
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people · 51–200 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Plans not stated	None listed
Support hours	Live chat: Mon-Fri 5am-7pm ET / 10am-Midnight GMT	Not published
Incidents posted	BrightLocal has a public status page. Status page	Google has a public status page. Status page
Capterra score	4.8 / 5 from 283 reviews	4.8 / 5 from 219 reviews
Trustpilot score	4.0 / 5 from 770 reviews	Not listed
Fit: Retail shop	85	80
Fit: Restaurant or café	85	75
Fit: Service business	85	85
Fit: Agency or studio	70	85
Fit: Trades or contractor	85	80
Fit: Online store	20	90
Why people pick it	Built for local Affordable	Free Source data for everything else
Where it falls short	Not for e-commerce SEO Citation building costs extra	No competitor data Sampling on large sites
	Visit BrightLocal ↗	Visit Google Search Console ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices