Google Search Console vs Moz Pro

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Google Search Console costs less for a six-person team.
  • Google Search Console fits retail shop, restaurant or café, service business, trades or contractor, online store.
  • Moz Pro: Cheaper start than Semrush or Ahrefs.
CompareGoogle Search ConsoleGoogleMoz ProMoz
In one lineFree report of what you rank for and what is brokenKeyword research, rank tracking, and site audits at a lower entry price
Starting priceFreeFrom $39.17/mo + $49/extra person
Six-person team$0/mo$39.17/mo
PlansFreeBilled yearly: Starter $470/yr ($39.17/mo, 1 site); Standard $79/mo (3 sites, 1 user); Medium $143 (10 sites, 2 users); Large $239 (25 sites, 3 users); monthly $49/$99/$179/$299; extra user seats $49/mo each on any plan
Pricing modelFreePaid
Free trial——
UsersUnlimited1 on Starter and Standard; extra seats $49/mo
IntegrationsGoogle Analytics, Looker Studio, most SEO toolsGoogle Search Console, Google Analytics
Team sizeJust me · 2–10 people · 11–50 people · 51–200 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedNot looked up yet
Live chatNone listedNot looked up yet
Support hoursNot publishedNot published
Incidents postedGoogle has a public status page. Status pageWe found no public status page for Moz.
Capterra score4.8 / 5 from 219 reviews4.5 / 5 from 350 reviews
Trustpilot scoreNot listed2.4 / 5 from 243 reviews
Fit: Retail shop8055
Fit: Restaurant or café7550
Fit: Service business8572
Fit: Agency or studio8585
Fit: Trades or contractor8060
Fit: Online store9075
Why people pick it
  • Free
  • Source data for everything else
  • Cheaper start than Semrush or Ahrefs
  • Easy to learn
Where it falls short
  • No competitor data
  • Sampling on large sites
  • Smaller keyword and link data
  • Quotas are tight on lower plans
Visit Google Search Console Visit Moz Pro

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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