Semrush
Semrush
The full SEO toolkit: keywords, audits, competitors
Semrush covers keyword research, site audits, rank tracking, and competitor analysis, plus a local SEO add-on. It is priced for agencies and marketing teams, which makes it a poor fit for a solo shop owner.
Cost at your size
Semrush costs $117 a month for one seat.
Semrush costs $87.33 more than the median SEO & local search tool for one seat ($30).
Semrush pays for itself if it saves 4 hours a month at $30 an hour, our assumption.
Change assumptions
Figures from the vendor's published prices. How we calculate prices
Getting help with Semrush
- How to reach them
- Web form: every paid plan
- Help center: every plan
- Hours
- Hours not published
- Onboarding
- Dedicated account manager (Semrush for Enterprise only)
We found no public status page for Semrush.
From Semrush's support and pricing pages, October 2026 · checked by us 2026-10-14 · How we gather this
Sources
- semrush.com/company/contacts/, read 2026-10-13
- semrush.com/kb/264-contact-semrush, read 2026-10-13
- semrush.com/company/legal/customer-support-terms/, read 2026-10-13
- semrush.com/prices/, read 2026-10-13
- Web form: “If you’re on a paid plan, you can reach out to our Support Team for personalized help with any Semrush questions, including product-related ones.” (semrush.com/kb/264-contact-semrush)
- Help center: “Knowledge Base – Our searchable library is packed with helpful guides, best practices, and troubleshooting tips” (semrush.com/kb/264-contact-semrush)
- Onboarding: “Dedicated account manager” (semrush.com/prices/)
What reviewers say about Semrush
- Capterra4.6 / 5 · 2,329 reviews
- Trustpilot1.6 / 5 · 1,422 reviews
- G2See reviews on G2
- US App Store (iPhone app)2.0 / 5 · 68 ratings
Each site has its own reviewers, so we show the scores side by side and never average them. App ratings cover the mobile app only. Scores read Oct 28, 2026. How we show reviews
Recent changes at Semrush
- Apr 2026CompanyWas acquired by Adobe; the deal closed in April 2026. semrush.com
Picked from Semrush's own pages and the press, reviewed by us before publishing · checked weekly, last check Oct 26, 2026 · How we pick news
Why people pick it
- Everything in one tool
- Best competitor data
Where it falls short
- Expensive
- Overkill for one local site
Alternatives in SEO & local search
Ahrefs
Free
Backlink and keyword data preferred by SEO specialists
BrightLocal
From $31/mo
Local rank tracking, citations, and reviews for storefronts
Google Search Console
Free
Free report of what you rank for and what is broken
Moz Pro
From $39.17/mo + $49/extra person
Keyword research, rank tracking, and site audits at a lower entry price
Are you Semrush? Feature Semrush at the top of SEO & local search, or sponsor it in search and the quiz, from $99 a month. You can also manage its links or correct the listing.