Semrush vs Google Search Console

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	SemrushSemrush	Google Search ConsoleGoogle
In one line	The full SEO toolkit: keywords, audits, competitors	Free report of what you rank for and what is broken
Starting price	From $117.33/mo + $45/extra person	Free
Six-person team	$117/mo	$0/mo
Plans	SEO $117.33/mo; Starter $165.17/mo; Pro+ $248.17/mo; Advanced $455.67/mo, billed annually (monthly $139.95/$199/$299/$549); 1 user included; extra users $45/mo on SEO and Starter, $80 on Pro+, $100 on Advanced	Free
Pricing model	Free trial	Free
Free trial	7 days	—
Users	1; extra users from $45/mo	Unlimited
Integrations	Google Search Console, Analytics, WordPress	Google Analytics, Looker Studio, most SEO tools
Team size	2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people · 51–200 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	None listed
Support hours	Not published	Not published
Incidents posted	We found no public status page for Semrush.	Google has a public status page. Status page
Capterra score	4.6 / 5 from 2,329 reviews	4.8 / 5 from 219 reviews
Trustpilot score	1.6 / 5 from 1,422 reviews	Not listed
Fit: Retail shop	40	80
Fit: Restaurant or café	30	75
Fit: Service business	55	85
Fit: Agency or studio	95	85
Fit: Trades or contractor	40	80
Fit: Online store	80	90
Why people pick it	Everything in one tool Best competitor data	Free Source data for everything else
Where it falls short	Expensive Overkill for one local site	No competitor data Sampling on large sites
	Visit Semrush ↗	Visit Google Search Console ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices