Later
Later
Visual planner for Instagram and TikTok
Later started as an Instagram planner and still leads for visual grids, link-in-bio pages, and hashtag suggestions. Restaurants, boutiques, and creators are its base.
Cost at your size
Later costs $25 a month for one seat.
Later costs $1 more than the median social media tool for one seat ($24).
Later pays for itself if it saves less than an hour a month at $30 an hour, our assumption.
Change assumptions
Figures from the vendor's published prices. How we calculate prices
Getting help with Later
- How to reach them
- Live chat: every plan
- Email: every plan
- Help center: every plan
- Community forum: every plan
- Hours
- Hours not published
- Response time
- Response within 12 hours (Prioritized Support) (Scale only)
5 incidents posted on Later's status page in the 90 days to Oct 27, 2026; 5 marked major or critical by Later. Status page
A vendor that posts every small issue can show more incidents than one that posts few, so a low count doesn't prove fewer problems.
From Later's support and pricing pages, October 2026 · checked by us 2026-10-15 · How we gather this
Sources
- later.com/pricing/, read 2026-10-13
- help.later.com/hc/en-us, didn't load for us 2026-10-13
- Live chat: “Human Support Send your question to the team in the Later chatbot. Receive a response by email.” (later.com/pricing/)
- Email: “Human Support Send your question to the team in the Later chatbot. Receive a response by email.” (later.com/pricing/)
- Help center: “Find answers in the Later Help Center, ask our automated chatbot to help, or visit the Later Support Community.” (later.com/pricing/)
- Community forum: “Find answers in the Later Help Center, ask our automated chatbot to help, or visit the Later Support Community.” (later.com/pricing/)
- Response time: “Prioritized Support Get a response to your support inquiries within 12 hours. No No Yes” (later.com/pricing/)
What reviewers say about Later
- Capterra4.4 / 5 · 399 reviews
- Trustpilot1.4 / 5 · 352 reviews
- G2See reviews on G2
Each site has its own reviewers, so we show the scores side by side and never average them. App ratings cover the mobile app only. Scores read Oct 28, 2026. How we show reviews
Why people pick it
- Best visual planning
- Link in bio included
Where it falls short
- Post caps per plan
- No free plan now
Alternatives in social media
Are you Later? Feature Later at the top of social media, or sponsor it in search and the quiz, from $99 a month. You can also manage its links or correct the listing.