Buffer vs Later

Two social media tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	BufferBuffer	LaterLater
In one line	Simple post scheduling with a free plan	Visual planner for Instagram and TikTok
Starting price	Free	From $25/mo
Six-person team	$0/mo	$25/mo
Plans	Free (3 channels); Essentials $5/channel/mo; Team $10/channel/mo (unlimited users)	Starter $25/mo (1 social set, 1 user); Growth $50/mo; Scale $110/mo, billed yearly; currently 25% off ($18.75/$37.50/$82.50)
Pricing model	Free tier	Free trial
Free trial	14 days	14 days
Users	1 on free	1 on Starter
Integrations	Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads	Instagram, TikTok, Facebook, Pinterest, LinkedIn, X
Team size	Just me · 2–10 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Not looked up yet
Live chat	None listed	Every plan
Support hours	Not published	Not published
Incidents posted	21 incidents posted on Buffer's status page in the 90 days to Oct 27, 2026; 8 marked major or critical by Buffer. Status page	5 incidents posted on Later's status page in the 90 days to Oct 27, 2026; 5 marked major or critical by Later. Status page
Capterra score	4.5 / 5 from 1,492 reviews	4.4 / 5 from 399 reviews
Trustpilot score	4.2 / 5 from 143 reviews	1.4 / 5 from 352 reviews
Fit: Retail shop	80	90
Fit: Restaurant or café	85	90
Fit: Service business	70	60
Fit: Agency or studio	65	65
Fit: Trades or contractor	55	40
Fit: Online store	80	85
Why people pick it	Cheap per channel Easy	Best visual planning Link in bio included
Where it falls short	Thin analytics No social listening	Post caps per plan No free plan now
	Visit Buffer ↗	Visit Later ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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