Later vs Metricool

Two social media tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	LaterLater	MetricoolMetricool
In one line	Visual planner for Instagram and TikTok	Scheduling plus analytics for ads and web in one view
Starting price	From $25/mo	Free
Six-person team	$25/mo	$0/mo
Plans	Starter $25/mo (1 social set, 1 user); Growth $50/mo; Scale $110/mo, billed yearly; currently 25% off ($18.75/$37.50/$82.50)	Free (1 brand); Starter from $20/mo (5 brands); Advanced from $53/mo (15 brands), billed annually (monthly $25/$67)
Pricing model	Free trial	Free tier
Free trial	14 days	—
Users	1 on Starter	1 on free
Integrations	Instagram, TikTok, Facebook, Pinterest, LinkedIn, X	All major networks, Google Business Profile, Google Ads, Meta Ads
Team size	Just me · 2–10 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Not looked up yet	None listed
Live chat	Every plan	Plans not stated
Support hours	Not published	Not published
Incidents posted	5 incidents posted on Later's status page in the 90 days to Oct 27, 2026; 5 marked major or critical by Later. Status page	Metricool has a public status page. Status page
Capterra score	4.4 / 5 from 399 reviews	4.4 / 5 from 98 reviews
Trustpilot score	1.4 / 5 from 352 reviews	4.1 / 5 from 688 reviews
Fit: Retail shop	90	70
Fit: Restaurant or café	90	70
Fit: Service business	60	65
Fit: Agency or studio	65	90
Fit: Trades or contractor	40	50
Fit: Online store	85	75
Why people pick it	Best visual planning Link in bio included	Free plan is generous Covers ads and GBP
Where it falls short	Post caps per plan No free plan now	Interface is busy Smaller support team
	Visit Later ↗	Visit Metricool ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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