Later vs Hootsuite

Two social media tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

Later costs less for a six-person team.
Later fits retail shop, restaurant or café, online store.
Hootsuite fits agency or studio.
Hootsuite suits teams past ten people.

Compare	LaterLater	HootsuiteHootsuite
In one line	Visual planner for Instagram and TikTok	Scheduling, listening, and reporting for larger teams
Starting price	From $25/mo	From $99/mo
Six-person team	$25/mo	$99/mo
Plans	Starter $25/mo (1 social set, 1 user); Growth $50/mo; Scale $110/mo, billed yearly; currently 25% off ($18.75/$37.50/$82.50)	Standard $99/mo (10 social accounts); Professional $199/mo; Advanced up to $399/mo, billed annually
Pricing model	Free trial	Free trial
Free trial	14 days	14 days
Users	1 on Starter	1 on Standard
Integrations	Instagram, TikTok, Facebook, Pinterest, LinkedIn, X	All major networks, Canva, 100+ apps
Team size	Just me · 2–10 people	11–50 people · 51–200 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Not looked up yet	None listed
Live chat	Every plan	Plans not stated
Support hours	Not published	Web form: Monday to Friday 9:00 am - 5:00 pm (PST, CST, EST, EET, CET), Monday to Friday 9:00 am - 4:00 pm AEDT
Incidents posted	5 incidents posted on Later's status page in the 90 days to Oct 27, 2026; 5 marked major or critical by Later. Status page	9 incidents posted on Hootsuite's status page, which covers all Hootsuite products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by Hootsuite. Status page
Capterra score	4.4 / 5 from 399 reviews	4.4 / 5 from 3,804 reviews
Trustpilot score	1.4 / 5 from 352 reviews	1.3 / 5 from 556 reviews
Fit: Retail shop	90	55
Fit: Restaurant or café	90	50
Fit: Service business	60	55
Fit: Agency or studio	65	85
Fit: Trades or contractor	40	35
Fit: Online store	85	65
Why people pick it	Best visual planning Link in bio included	Listening and reporting Team approvals
Where it falls short	Post caps per plan No free plan now	Expensive for small teams
	Visit Later	Visit Hootsuite

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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Later vs Hootsuite

Short version

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