Web analytics
Who visits your site and what they do. 12 tools. Pick a business type to rank them by fit.
Is your tool listed here? Feature it at the top of this page for $299 a month.
| Tool | Starts at | Pricing | Users | Integrations | |
|---|---|---|---|---|---|
 Google Analytics 4Google | $0 | Free | Unlimited | Google Ads, Search Console, Shopify, WordPress, everything | View |
 PlausiblePlausible Insights | $7.50 | Free trial | Varies by plan | Google Search Console, WordPress, Shopify, Zapier | View |
 Fathom AnalyticsFathom | $15 | Free trial | Unlimited | WordPress, Shopify, Squarespace, Zapier | View |
 Contentsquare (formerly Hotjar)Contentsquare | $0 | Free tier | Unlimited | GA4, Shopify, HubSpot, Slack, Zapier | View |
 Microsoft ClarityMicrosoft | $0 | Free | Unlimited | Google Analytics, WordPress, Shopify, Wix | View |
 Simple AnalyticsSimple Analytics | $16.67 + $16.67/extra person | Free tier | 1; extra users $200/yr or $20/mo | WordPress, Webflow, Shopify, Google Tag Manager | View |
 UmamiUmami Software | $0 | Free tier | Varies by plan | Any site with a script tag | View |
 PirschPirsch | $5 | Free trial | Unlimited | WordPress, Google Search Console, REST API, webhooks, Google Analytics import | View |
 PostHogPostHog | $0 | Free tier | Unlimited | Slack, HubSpot, Intercom, Customer.io, Zapier, Salesforce, Klaviyo, Google Ads | View |
 CabinCabin | $0 | Free tier | Unlimited | Any site via script tag | View |
 ClickyRoxr Software | $0 | Free tier | Unlimited | WordPress, any site via script tag | View |
 DataboxDatabox | $0 | Free tier | 1 on Free and Analyst; 3 or 10 on Team; unlimited on Agency | Google Analytics 4, Google Ads, Facebook Ads, HubSpot, Shopify, QuickBooks, Stripe, Mailchimp, Google Sheets, Zapier | View |