Web analytics software for agencies and studios
Agencies need to show clients where visitors come from and which ads paid off. Google Analytics 4 is free, used everywhere, and handles ads attribution. Its reports are confusing and many regions require consent banners. To see why visitors leave, Contentsquare (formerly Hotjar) adds heatmaps and session recordings on a free tier.
Top picks for agencies and studios
All 12 web analytics tools, ranked for agencies and studios
| Tool | Fit for agency or studio | Starts at | Pricing | Users | Integrations | |
|---|---|---|---|---|---|---|
 DataboxDataboxFit 92 | 92 | $0 | Free tier | 1 on Free and Analyst; 3 or 10 on Team; unlimited on Agency | Google Analytics 4, Google Ads, Facebook Ads, HubSpot, Shopify, QuickBooks, Stripe, Mailchimp, Google Sheets, Zapier | View |
 Google Analytics 4GoogleFit 90 | 90 | $0 | Free | Unlimited | Google Ads, Search Console, Shopify, WordPress, everything | View |
 Contentsquare (formerly Hotjar)ContentsquareFit 85 | 85 | $0 | Free tier | Unlimited | GA4, Shopify, HubSpot, Slack, Zapier | View |
 PirschPirschFit 85 | 85 | $5 | Free trial | Unlimited | WordPress, Google Search Console, REST API, webhooks, Google Analytics import | View |
 PlausiblePlausible InsightsFit 85 | 85 | $7.50 | Free trial | Varies by plan | Google Search Console, WordPress, Shopify, Zapier | View |
 Fathom AnalyticsFathomFit 85 | 85 | $15 | Free trial | Unlimited | WordPress, Shopify, Squarespace, Zapier | View |
 Microsoft ClarityMicrosoftFit 80 | 80 | $0 | Free | Unlimited | Google Analytics, WordPress, Shopify, Wix | View |
 Simple AnalyticsSimple AnalyticsFit 75 | 75 | $16.67 + $16.67/extra person | Free tier | 1; extra users $200/yr or $20/mo | WordPress, Webflow, Shopify, Google Tag Manager | View |
 UmamiUmami SoftwareFit 72 | 72 | $0 | Free tier | Varies by plan | Any site with a script tag | View |
 PostHogPostHogFit 70 | 70 | $0 | Free tier | Unlimited | Slack, HubSpot, Intercom, Customer.io, Zapier, Salesforce, Klaviyo, Google Ads | View |
 CabinCabinFit 70 | 70 | $0 | Free tier | Unlimited | Any site via script tag | View |
 ClickyRoxr SoftwareFit 70 | 70 | $0 | Free tier | Unlimited | WordPress, any site via script tag | View |
Web analytics for agencies and studios: questions
Which ones have a free plan?
Of the 12 that fit agencies and studios best, Databox, Google Analytics 4, Contentsquare (formerly Hotjar), Microsoft Clarity, Simple Analytics, Umami, PostHog, Cabin and Clicky have a free plan. Check the limits on each tool page; most cap users, volume or features.
How are these ranked?
Each tool has a fit score from 0 to 100 for agencies and studios, based on what it is built for and who its features serve. We list tools scoring 70 or more as strong fits, then break ties by the monthly price for a team of six. Partner links never change the order. How we calculate prices.