Web analytics software for service businesses
A service business mostly wants to know where enquiries come from, not dig through reports. Plausible fits on one page, needs no cookie banner, and starts at $9/mo. Cheaper tiers have no funnels or sessions and there's no free plan; Pirsch starts at $5/mo with unlimited members.
Top picks for service businesses
All 12 web analytics tools, ranked for service businesses
| Tool | Fit for service business | Starts at | Pricing | Users | Integrations | |
|---|---|---|---|---|---|---|
 PlausiblePlausible InsightsFit 85 | 85 | $7.50 | Free trial | Varies by plan | Google Search Console, WordPress, Shopify, Zapier | View |
 PirschPirschFit 82 | 82 | $5 | Free trial | Unlimited | WordPress, Google Search Console, REST API, webhooks, Google Analytics import | View |
 Google Analytics 4GoogleFit 80 | 80 | $0 | Free | Unlimited | Google Ads, Search Console, Shopify, WordPress, everything | View |
 Fathom AnalyticsFathomFit 80 | 80 | $15 | Free trial | Unlimited | WordPress, Shopify, Squarespace, Zapier | View |
 Microsoft ClarityMicrosoftFit 70 | 70 | $0 | Free | Unlimited | Google Analytics, WordPress, Shopify, Wix | View |
 UmamiUmami SoftwareFit 70 | 70 | $0 | Free tier | Varies by plan | Any site with a script tag | View |
 Simple AnalyticsSimple AnalyticsFit 70 | 70 | $16.67 + $16.67/extra person | Free tier | 1; extra users $200/yr or $20/mo | WordPress, Webflow, Shopify, Google Tag Manager | View |
 CabinCabinFit 68 | 68 | $0 | Free tier | Unlimited | Any site via script tag | View |
 Contentsquare (formerly Hotjar)ContentsquareFit 65 | 65 | $0 | Free tier | Unlimited | GA4, Shopify, HubSpot, Slack, Zapier | View |
 ClickyRoxr SoftwareFit 65 | 65 | $0 | Free tier | Unlimited | WordPress, any site via script tag | View |
 DataboxDataboxFit 65 | 65 | $0 | Free tier | 1 on Free and Analyst; 3 or 10 on Team; unlimited on Agency | Google Analytics 4, Google Ads, Facebook Ads, HubSpot, Shopify, QuickBooks, Stripe, Mailchimp, Google Sheets, Zapier | View |
 PostHogPostHogFit 55 | 55 | $0 | Free tier | Unlimited | Slack, HubSpot, Intercom, Customer.io, Zapier, Salesforce, Klaviyo, Google Ads | View |
Web analytics for service businesses: questions
Which ones have a free plan?
Of the 7 that fit service businesses best, Google Analytics 4, Microsoft Clarity, Umami and Simple Analytics have a free plan. Check the limits on each tool page; most cap users, volume or features.
How are these ranked?
Each tool has a fit score from 0 to 100 for service businesses, based on what it is built for and who its features serve. We list tools scoring 70 or more as strong fits, then break ties by the monthly price for a team of six. Partner links never change the order. How we calculate prices.