Semrush vs Ahrefs

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	SemrushSemrush	AhrefsAhrefs
In one line	The full SEO toolkit: keywords, audits, competitors	Backlink and keyword data preferred by SEO specialists
Starting price	From $117.33/mo + $45/extra person	Free
Six-person team	$117/mo	$0/mo
Plans	SEO $117.33/mo; Starter $165.17/mo; Pro+ $248.17/mo; Advanced $455.67/mo, billed annually (monthly $139.95/$199/$299/$549); 1 user included; extra users $45/mo on SEO and Starter, $80 on Pro+, $100 on Advanced	Free plan; Starter $29/mo; Lite $129/mo; Standard $249/mo; Advanced $449/mo; up to 17% off annual
Pricing model	Free trial	Free tier
Free trial	7 days	—
Users	1; extra users from $45/mo	1 on Lite
Integrations	Google Search Console, Analytics, WordPress	Google Search Console, Analytics, WordPress
Team size	2–10 people · 11–50 people · 51–200 people	2–10 people · 11–50 people · 51–200 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	Plans not stated
Support hours	Not published	Not published
Incidents posted	We found no public status page for Semrush.	We found no public status page for Ahrefs.
Capterra score	4.6 / 5 from 2,329 reviews	4.7 / 5 from 585 reviews
Trustpilot score	1.6 / 5 from 1,422 reviews	2.2 / 5 from 322 reviews
Fit: Retail shop	40	40
Fit: Restaurant or café	30	30
Fit: Service business	55	55
Fit: Agency or studio	95	92
Fit: Trades or contractor	40	40
Fit: Online store	80	80
Why people pick it	Everything in one tool Best competitor data	Free tier for your own site Best backlink data
Where it falls short	Expensive Overkill for one local site	Paid plans priced for pros Credit limits on Lite
	Visit Semrush ↗	Visit Ahrefs ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices