Semrush vs BrightLocal

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	SemrushSemrush	BrightLocalBrightLocal
In one line	The full SEO toolkit: keywords, audits, competitors	Local rank tracking, citations, and reviews for storefronts
Starting price	From $117.33/mo + $45/extra person	From $31/mo
Six-person team	$117/mo	$31/mo
Plans	SEO $117.33/mo; Starter $165.17/mo; Pro+ $248.17/mo; Advanced $455.67/mo, billed annually (monthly $139.95/$199/$299/$549); 1 user included; extra users $45/mo on SEO and Starter, $80 on Pro+, $100 on Advanced	Track $31/mo; Manage $40/mo; Grow $49/mo for 1 location, billed annually (monthly $41/$54/$65); more locations cost more
Pricing model	Free trial	Free trial
Free trial	7 days	14 days
Users	1; extra users from $45/mo	Unlimited
Integrations	Google Search Console, Analytics, WordPress	Google Business Profile, Facebook, Yelp
Team size	2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	Plans not stated
Support hours	Not published	Live chat: Mon-Fri 5am-7pm ET / 10am-Midnight GMT
Incidents posted	We found no public status page for Semrush.	BrightLocal has a public status page. Status page
Capterra score	4.6 / 5 from 2,329 reviews	4.8 / 5 from 283 reviews
Trustpilot score	1.6 / 5 from 1,422 reviews	4.0 / 5 from 770 reviews
Fit: Retail shop	40	85
Fit: Restaurant or café	30	85
Fit: Service business	55	85
Fit: Agency or studio	95	70
Fit: Trades or contractor	40	85
Fit: Online store	80	20
Why people pick it	Everything in one tool Best competitor data	Built for local Affordable
Where it falls short	Expensive Overkill for one local site	Not for e-commerce SEO Citation building costs extra
	Visit Semrush ↗	Visit BrightLocal ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices