Semrush vs Moz Pro

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	SemrushSemrush	Moz ProMoz
In one line	The full SEO toolkit: keywords, audits, competitors	Keyword research, rank tracking, and site audits at a lower entry price
Starting price	From $117.33/mo + $45/extra person	From $39.17/mo + $49/extra person
Six-person team	$117/mo	$39.17/mo
Plans	SEO $117.33/mo; Starter $165.17/mo; Pro+ $248.17/mo; Advanced $455.67/mo, billed annually (monthly $139.95/$199/$299/$549); 1 user included; extra users $45/mo on SEO and Starter, $80 on Pro+, $100 on Advanced	Billed yearly: Starter $470/yr ($39.17/mo, 1 site); Standard $79/mo (3 sites, 1 user); Medium $143 (10 sites, 2 users); Large $239 (25 sites, 3 users); monthly $49/$99/$179/$299; extra user seats $49/mo each on any plan
Pricing model	Free trial	Paid
Free trial	7 days	—
Users	1; extra users from $45/mo	1 on Starter and Standard; extra seats $49/mo
Integrations	Google Search Console, Analytics, WordPress	Google Search Console, Google Analytics
Team size	2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Not looked up yet
Live chat	None listed	Not looked up yet
Support hours	Not published	Not published
Incidents posted	We found no public status page for Semrush.	We found no public status page for Moz.
Capterra score	4.6 / 5 from 2,329 reviews	4.5 / 5 from 350 reviews
Trustpilot score	1.6 / 5 from 1,422 reviews	2.4 / 5 from 243 reviews
Fit: Retail shop	40	55
Fit: Restaurant or café	30	50
Fit: Service business	55	72
Fit: Agency or studio	95	85
Fit: Trades or contractor	40	60
Fit: Online store	80	75
Why people pick it	Everything in one tool Best competitor data	Cheaper start than Semrush or Ahrefs Easy to learn
Where it falls short	Expensive Overkill for one local site	Smaller keyword and link data Quotas are tight on lower plans
	Visit Semrush ↗	Visit Moz Pro ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices