Buffer vs Zoho Social

Two social media tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	BufferBuffer	Zoho SocialZoho
In one line	Simple post scheduling with a free plan	Social scheduling with a free plan and $10 entry price
Starting price	Free	Free
Six-person team	$0/mo	$0/mo
Plans	Free (3 channels); Essentials $5/channel/mo; Team $10/channel/mo (unlimited users)	Free (1 brand, 1 user); billed yearly: Standard $10/mo (1 user); Professional $30 (1 user); Premium $40 (3 users); monthly $15/$40/$65; extra users $10/mo yearly ($12 monthly) on Professional and Premium only; 15-day trial
Pricing model	Free tier	Free tier
Free trial	14 days	15 days
Users	1 on free	1 on free
Integrations	Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads	Instagram, Facebook, LinkedIn, X, Pinterest, Google Business Profile, Zoho CRM
Team size	Just me · 2–10 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	None listed
Support hours	Not published	Email: 24/5, Monday through Friday
Incidents posted	21 incidents posted on Buffer's status page in the 90 days to Oct 27, 2026; 8 marked major or critical by Buffer. Status page	Zoho has a public status page. Status page
Capterra score	4.5 / 5 from 1,492 reviews	4.7 / 5 from 3,480 reviews
Trustpilot score	4.2 / 5 from 143 reviews	Not listed
Fit: Retail shop	80	65
Fit: Restaurant or café	85	62
Fit: Service business	70	70
Fit: Agency or studio	65	60
Fit: Trades or contractor	55	50
Fit: Online store	80	65
Why people pick it	Cheap per channel Easy	Free plan Works with Zoho CRM
Where it falls short	Thin analytics No social listening	One user on cheaper plans Extra users cost more
	Visit Buffer ↗	Visit Zoho Social ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices