Metricool vs Zoho Social

Two social media tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	MetricoolMetricool	Zoho SocialZoho
In one line	Scheduling plus analytics for ads and web in one view	Social scheduling with a free plan and $10 entry price
Starting price	Free	Free
Six-person team	$0/mo	$0/mo
Plans	Free (1 brand); Starter from $20/mo (5 brands); Advanced from $53/mo (15 brands), billed annually (monthly $25/$67)	Free (1 brand, 1 user); billed yearly: Standard $10/mo (1 user); Professional $30 (1 user); Premium $40 (3 users); monthly $15/$40/$65; extra users $10/mo yearly ($12 monthly) on Professional and Premium only; 15-day trial
Pricing model	Free tier	Free tier
Free trial	—	15 days
Users	1 on free	1 on free
Integrations	All major networks, Google Business Profile, Google Ads, Meta Ads	Instagram, Facebook, LinkedIn, X, Pinterest, Google Business Profile, Zoho CRM
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Plans not stated	None listed
Support hours	Not published	Email: 24/5, Monday through Friday
Incidents posted	Metricool has a public status page. Status page	Zoho has a public status page. Status page
Capterra score	4.4 / 5 from 98 reviews	4.7 / 5 from 3,480 reviews
Trustpilot score	4.1 / 5 from 688 reviews	Not listed
Fit: Retail shop	70	65
Fit: Restaurant or café	70	62
Fit: Service business	65	70
Fit: Agency or studio	90	60
Fit: Trades or contractor	50	50
Fit: Online store	75	65
Why people pick it	Free plan is generous Covers ads and GBP	Free plan Works with Zoho CRM
Where it falls short	Interface is busy Smaller support team	One user on cheaper plans Extra users cost more
	Visit Metricool ↗	Visit Zoho Social ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices