Buffer vs Sprout Social

Two social media tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Buffer costs less for a six-person team.
  • Buffer fits retail shop, restaurant or café, trades or contractor.
  • Sprout Social fits agency or studio.
  • Sprout Social suits teams past ten people.
CompareBufferBufferSprout SocialSprout Social
In one lineSimple post scheduling with a free planPublishing, inbox, and reporting for teams that run social as a channel
Starting priceFreeFrom $79/person
Six-person team$0/mo$79/mo
PlansFree (3 channels); Essentials $5/channel/mo; Team $10/channel/mo (unlimited users)Per seat, billed yearly: Essentials $79 (5 profiles); Standard $199; Professional $299; Advanced $399. Monthly billing $99/$249/$399/$499
Pricing modelFree tierFree trial
Free trial14 days30 days
Users1 on freePer seat
IntegrationsInstagram, Facebook, LinkedIn, TikTok, X, Pinterest, ThreadsInstagram, Facebook, LinkedIn, TikTok, X, YouTube, Pinterest, Google Business Profile, Salesforce, HubSpot, Zendesk
Team sizeJust me · 2–10 people2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedPlans not stated
Live chatNone listedEvery paid plan
Support hoursNot publishedNot published
Incidents posted21 incidents posted on Buffer's status page in the 90 days to Oct 27, 2026; 8 marked major or critical by Buffer. Status page7 incidents posted on Sprout Social's status page, which covers all Sprout Social products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by Sprout Social. Status page
Capterra score4.5 / 5 from 1,492 reviews4.4 / 5 from 609 reviews
Trustpilot score4.2 / 5 from 143 reviews1.8 / 5 from 88 reviews
Fit: Retail shop8060
Fit: Restaurant or café8555
Fit: Service business7070
Fit: Agency or studio6588
Fit: Trades or contractor5535
Fit: Online store8075
Why people pick it
  • Cheap per channel
  • Easy
  • Strong unified inbox
  • Reports clients can read
Where it falls short
  • Thin analytics
  • No social listening
  • Expensive per seat
  • Essentials caps you at 5 profiles
Visit Buffer Visit Sprout Social

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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