Buffer vs Metricool

Two social media tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	BufferBuffer	MetricoolMetricool
In one line	Simple post scheduling with a free plan	Scheduling plus analytics for ads and web in one view
Starting price	Free	Free
Six-person team	$0/mo	$0/mo
Plans	Free (3 channels); Essentials $5/channel/mo; Team $10/channel/mo (unlimited users)	Free (1 brand); Starter from $20/mo (5 brands); Advanced from $53/mo (15 brands), billed annually (monthly $25/$67)
Pricing model	Free tier	Free tier
Free trial	14 days	—
Users	1 on free	1 on free
Integrations	Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads	All major networks, Google Business Profile, Google Ads, Meta Ads
Team size	Just me · 2–10 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	Plans not stated
Support hours	Not published	Not published
Incidents posted	21 incidents posted on Buffer's status page in the 90 days to Oct 27, 2026; 8 marked major or critical by Buffer. Status page	Metricool has a public status page. Status page
Capterra score	4.5 / 5 from 1,492 reviews	4.4 / 5 from 98 reviews
Trustpilot score	4.2 / 5 from 143 reviews	4.1 / 5 from 688 reviews
Fit: Retail shop	80	70
Fit: Restaurant or café	85	70
Fit: Service business	70	65
Fit: Agency or studio	65	90
Fit: Trades or contractor	55	50
Fit: Online store	80	75
Why people pick it	Cheap per channel Easy	Free plan is generous Covers ads and GBP
Where it falls short	Thin analytics No social listening	Interface is busy Smaller support team
	Visit Buffer ↗	Visit Metricool ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices