Google Business Profile
The free listing that drives most local search traffic
Your Google Business Profile is what puts you in Google Maps results, with your hours, photos, and reviews. It is free, and no other listing does more for a local business. Review tools such as Podium, Birdeye, and NiceJob build on it.
Cost at your size
Google Business Profile is free for one seat.
Google Business Profile costs $19 less than the median reviews & reputation tool for one seat ($19).
Figures from the vendor's published prices. How we calculate prices
Getting help with Google Business Profile
- How to reach them
- Help center: every plan
- Community forum: every plan
- Hours
- Hours not published
We found no public status page for Google.
From Google's support and pricing pages, October 2026 · checked by us 2026-10-15 · How we gather this
Sources
- support.google.com/business/?hl=en, read 2026-10-13
- support.google.com/business/gethelp, didn't load for us 2026-10-13
- business.google.com/en-all/business-profile/, read 2026-10-24
- Help center: “Google Business Profile Help” (support.google.com/business/?hl=en)
- Community forum: “Post to the help community Get answers from community members” (support.google.com/business/?hl=en)
What reviewers say about Google Business Profile
Each site has its own reviewers, so we show the scores side by side and never average them. App ratings cover the mobile app only. How we show reviews
Why people pick it
- Free
- Where customers already look
Where it falls short
- Verification can be slow
- Replying by hand does not scale
Alternatives in reviews & reputation
Podium
From $399/mo
Text customers for reviews, payments, and follow-ups
Birdeye
Price by quote
Reviews, listings, and messaging for multi-location businesses
NiceJob
From $75/mo
Automated review requests at a small-business price
SurveySparrow
From $19/mo
Conversational surveys and NPS to catch unhappy customers early
Are you Google? Feature Google Business Profile at the top of reviews & reputation, or sponsor it in search and the quiz, from $99 a month. You can also manage its links or correct the listing.