SpyFu
SpyFu
See which keywords and Google Ads your competitors pay for
SpyFu shows the keywords competitors rank for and the Google Ads they have bought, going back years. Basic is $29 a month billed yearly ($39 monthly) for one user, with weekly tracking of 5,000 keywords; Pro + AI is $89 yearly or $119 monthly. SpyFu is for a business spending on Google Ads or competing for national searches. It does little for a business that only needs local map rankings.
Cost at your size
SpyFu costs $29 a month for one seat.
SpyFu costs $1 less than the median SEO & local search tool for one seat ($30).
SpyFu pays for itself if it saves less than an hour a month at $30 an hour, our assumption.
Change assumptions
Figures from the vendor's published prices. How we calculate prices
Getting help with SpyFu
- How to reach them
- Live chat: plans not stated · Monday-Friday 6am-5pm (time zone not stated)
- Web form: plans not stated
- Phone: plans not stated
- Email: plans not stated
We found no public status page for SpyFu.
From SpyFu's support and pricing pages, October 2026 · checked by us 2026-10-15 · How we gather this
Sources
- spyfu.com/company?section=contactUs, read 2026-10-13
- spyfu.com/mainpurchase/?page=default, read 2026-10-13
- Live chat: “Reach our live chat Monday-Friday 6am-5pm” (spyfu.com/company?section=contactUs)
- Live chat hours: “Reach our live chat Monday-Friday 6am-5pm” (spyfu.com/company?section=contactUs)
- Web form: “Question is in regards to: Sales Support Send Message” (spyfu.com/company?section=contactUs)
- Phone: “Cancel Anytime Via Email, Livechat, or Phone” (spyfu.com/mainpurchase/?page=default)
- Email: “Cancel Anytime Via Email, Livechat, or Phone” (spyfu.com/mainpurchase/?page=default)
What reviewers say about SpyFu
- Capterra4.4 / 5 · 145 reviews
- Trustpilot3.4 / 5 · 152 reviews
- G2See reviews on G2
Each site has its own reviewers, so we show the scores side by side and never average them. App ratings cover the mobile app only. Scores read Oct 14, 2026. How we show reviews
Recent changes at SpyFu
- Oct 2026LaunchSpyFu added a Site Audit tool that crawls your site, prioritizes technical SEO issues and suggests AI-assisted fixes such as title and meta description rewrites. spyfu.com
Picked from SpyFu's own pages and the press, reviewed by us before publishing · checked weekly, last check Oct 26, 2026 · How we pick news
Why people pick it
- Years of competitor Google Ads and keyword history
- 30-day money-back guarantee
Where it falls short
- Basic caps results and exports at 10,000 rows
- No Search Console, API, or white label on Basic
Alternatives in SEO & local search
Semrush
From $117.33/mo + $45/extra person
The full SEO toolkit: keywords, audits, competitors
Ahrefs
Free
Backlink and keyword data preferred by SEO specialists
BrightLocal
From $31/mo
Local rank tracking, citations, and reviews for storefronts
Google Search Console
Free
Free report of what you rank for and what is broken
Are you SpyFu? Feature SpyFu at the top of SEO & local search, or sponsor it in search and the quiz, from $99 a month. You can also manage its links or correct the listing.