Google Search Console vs SpyFu

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Google Search ConsoleGoogle	SpyFuSpyFu
In one line	Free report of what you rank for and what is broken	See which keywords and Google Ads your competitors pay for
Starting price	Free	From $29/mo
Six-person team	$0/mo	$29/mo
Plans	Free	Basic $29/mo billed yearly, $39 monthly (1 user, 10k-row results); Pro + AI $89 yearly, $119 monthly (first month $59); Team $187 yearly, $249 monthly (5 users); 30-day money-back guarantee
Pricing model	Free	Paid
Free trial	—	—
Users	Unlimited	1 on Basic
Integrations	Google Analytics, Looker Studio, most SEO tools	Google Search Console and API (Pro and up), Google Ads, ChatGPT
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Plans not stated
Live chat	None listed	Plans not stated
Support hours	Not published	Live chat: Monday-Friday 6am-5pm (time zone not stated)
Incidents posted	Google has a public status page. Status page	We found no public status page for SpyFu.
Capterra score	4.8 / 5 from 219 reviews	4.4 / 5 from 145 reviews
Trustpilot score	Not listed	3.4 / 5 from 152 reviews
Fit: Retail shop	80	55
Fit: Restaurant or café	75	45
Fit: Service business	85	70
Fit: Agency or studio	85	85
Fit: Trades or contractor	80	55
Fit: Online store	90	82
Why people pick it	Free Source data for everything else	Years of competitor Google Ads and keyword history 30-day money-back guarantee
Where it falls short	No competitor data Sampling on large sites	Basic caps results and exports at 10,000 rows No Search Console, API, or white label on Basic
	Visit Google Search Console ↗	Visit SpyFu ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices