BrightLocal vs SpyFu

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • SpyFu costs less for a six-person team.
  • BrightLocal fits retail shop, restaurant or café, service business, trades or contractor.
  • SpyFu fits agency or studio, online store.
CompareBrightLocalBrightLocalSpyFuSpyFu
In one lineLocal rank tracking, citations, and reviews for storefrontsSee which keywords and Google Ads your competitors pay for
Starting priceFrom $31/moFrom $29/mo
Six-person team$31/mo$29/mo
PlansTrack $31/mo; Manage $40/mo; Grow $49/mo for 1 location, billed annually (monthly $41/$54/$65); more locations cost moreBasic $29/mo billed yearly, $39 monthly (1 user, 10k-row results); Pro + AI $89 yearly, $119 monthly (first month $59); Team $187 yearly, $249 monthly (5 users); 30-day money-back guarantee
Pricing modelFree trialPaid
Free trial14 days—
UsersUnlimited1 on Basic
IntegrationsGoogle Business Profile, Facebook, YelpGoogle Search Console and API (Pro and up), Google Ads, ChatGPT
Team sizeJust me · 2–10 people · 11–50 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedPlans not stated
Live chatPlans not statedPlans not stated
Support hoursLive chat: Mon-Fri 5am-7pm ET / 10am-Midnight GMTLive chat: Monday-Friday 6am-5pm (time zone not stated)
Incidents postedBrightLocal has a public status page. Status pageWe found no public status page for SpyFu.
Capterra score4.8 / 5 from 283 reviews4.4 / 5 from 145 reviews
Trustpilot score4.0 / 5 from 770 reviews3.4 / 5 from 152 reviews
Fit: Retail shop8555
Fit: Restaurant or café8545
Fit: Service business8570
Fit: Agency or studio7085
Fit: Trades or contractor8555
Fit: Online store2082
Why people pick it
  • Built for local
  • Affordable
  • Years of competitor Google Ads and keyword history
  • 30-day money-back guarantee
Where it falls short
  • Not for e-commerce SEO
  • Citation building costs extra
  • Basic caps results and exports at 10,000 rows
  • No Search Console, API, or white label on Basic
Visit BrightLocal Visit SpyFu

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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