Ahrefs vs SpyFu

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	AhrefsAhrefs	SpyFuSpyFu
In one line	Backlink and keyword data preferred by SEO specialists	See which keywords and Google Ads your competitors pay for
Starting price	Free	From $29/mo
Six-person team	$0/mo	$29/mo
Plans	Free plan; Starter $29/mo; Lite $129/mo; Standard $249/mo; Advanced $449/mo; up to 17% off annual	Basic $29/mo billed yearly, $39 monthly (1 user, 10k-row results); Pro + AI $89 yearly, $119 monthly (first month $59); Team $187 yearly, $249 monthly (5 users); 30-day money-back guarantee
Pricing model	Free tier	Paid
Free trial	—	—
Users	1 on Lite	1 on Basic
Integrations	Google Search Console, Analytics, WordPress	Google Search Console and API (Pro and up), Google Ads, ChatGPT
Team size	2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Plans not stated
Live chat	Plans not stated	Plans not stated
Support hours	Not published	Live chat: Monday-Friday 6am-5pm (time zone not stated)
Incidents posted	We found no public status page for Ahrefs.	We found no public status page for SpyFu.
Capterra score	4.7 / 5 from 585 reviews	4.4 / 5 from 145 reviews
Trustpilot score	2.2 / 5 from 322 reviews	3.4 / 5 from 152 reviews
Fit: Retail shop	40	55
Fit: Restaurant or café	30	45
Fit: Service business	55	70
Fit: Agency or studio	92	85
Fit: Trades or contractor	40	55
Fit: Online store	80	82
Why people pick it	Free tier for your own site Best backlink data	Years of competitor Google Ads and keyword history 30-day money-back guarantee
Where it falls short	Paid plans priced for pros Credit limits on Lite	Basic caps results and exports at 10,000 rows No Search Console, API, or white label on Basic
	Visit Ahrefs ↗	Visit SpyFu ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices