Semrush vs SpyFu
Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
SpyFu costs less for a six-person team.- SpyFu fits retail shop, restaurant or café, service business, trades or contractor.
Semrush fits agency or studio.
| Compare | SemrushSemrush | SpyFuSpyFu |
|---|---|---|
| In one line | The full SEO toolkit: keywords, audits, competitors | See which keywords and Google Ads your competitors pay for |
| Starting price | From $117.33/mo + $45/extra person | From $29/mo |
| Six-person team | $117/mo | $29/mo |
| Plans | SEO $117.33/mo; Starter $165.17/mo; Pro+ $248.17/mo; Advanced $455.67/mo, billed annually (monthly $139.95/$199/$299/$549); 1 user included; extra users $45/mo on SEO and Starter, $80 on Pro+, $100 on Advanced | Basic $29/mo billed yearly, $39 monthly (1 user, 10k-row results); Pro + AI $89 yearly, $119 monthly (first month $59); Team $187 yearly, $249 monthly (5 users); 30-day money-back guarantee |
| Pricing model | Free trial | Paid |
| Free trial | 7 days | — |
| Users | 1; extra users from $45/mo | 1 on Basic |
| Integrations | Google Search Console, Analytics, WordPress | Google Search Console and API (Pro and up), Google Ads, ChatGPT |
| Team size | 2–10 people · 11–50 people · 51–200 people | Just me · 2–10 people · 11–50 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | None listed | Plans not stated |
| Live chat | None listed | Plans not stated |
| Support hours | Not published | Live chat: Monday-Friday 6am-5pm (time zone not stated) |
| Incidents posted | We found no public status page for Semrush. | We found no public status page for SpyFu. |
| Capterra score | 4.6 / 5 from 2,329 reviews | 4.4 / 5 from 145 reviews |
| Trustpilot score | 1.6 / 5 from 1,422 reviews | 3.4 / 5 from 152 reviews |
| Fit: Retail shop | 40 | 55 |
| Fit: Restaurant or café | 30 | 45 |
| Fit: Service business | 55 | 70 |
| Fit: Agency or studio | 95 | 85 |
| Fit: Trades or contractor | 40 | 55 |
| Fit: Online store | 80 | 82 |
| Why people pick it |
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| Where it falls short |
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| Visit Semrush | Visit SpyFu |
Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices
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