Instapage
Instapage
Landing pages for ad campaigns with built-in A/B tests
Instapage builds landing pages for paid campaigns, with experimentation, heatmaps, and ad-to-page personalisation. It is for businesses spending real money on Google or Meta ads. If you want to build a whole site, it is a poor fit.
Cost at your size
Instapage costs $79 a month for one seat.
Instapage costs $66.50 more than the median website builder tool for one seat ($12.50).
Instapage pays for itself if it saves 2.5 hours a month at $30 an hour, our assumption.
Change assumptions
Figures from the vendor's published prices. How we calculate prices
Getting help with Instapage
- How to reach them
- Web form: plans not stated
- Help center: every plan
- Hours
- Hours not published
- Onboarding
- Dedicated customer success manager, conversion consulting and page migration services on Convert (Convert only)
0 incidents posted on Instapage's status page, which covers all Instapage products and regions, in the 90 days to Oct 27, 2026. Status page
A vendor that posts every small issue can show more incidents than one that posts few, so a low count doesn't prove fewer problems.
From Instapage's support and pricing pages, October 2026 · checked by us 2026-10-14 · How we gather this
Sources
- help.instapage.com/hc/en-us, read 2026-10-13
- instapage.com/plans, read 2026-10-13
- Web form: “Submit a request” (help.instapage.com/hc/en-us)
- Help center: “Explore our extensive Help Center to find answers to your questions.” (help.instapage.com/hc/en-us)
- Onboarding: “CSM & professional services Dedicated customer success manager, conversion consulting, page migration services, custom features, and integrations.” (instapage.com/plans)
What reviewers say about Instapage
- Capterra4.5 / 5 · 365 reviews
- Trustpilot4.7 / 5 · 426 reviews
- G2See reviews on G2
Each site has its own reviewers, so we show the scores side by side and never average them. App ratings cover the mobile app only. Scores read Oct 28, 2026. How we show reviews
Recent changes at Instapage
- Sep 2026LaunchCan pre-schedule several pages to go live on the same URL over time. instapage.com
- Aug 2026LaunchForms can route submissions to different contact lists based on answers such as industry or location. instapage.com
- Apr 2026LaunchPopups can now run on outside websites, with 20+ templates. instapage.com
- Mar 2026LaunchAdded built-in analytics for email performance. instapage.com
Picked from Instapage's own pages and the press, reviewed by us before publishing · checked weekly, last check Oct 26, 2026 · How we pick news
Why people pick it
- Fast page builds
- A/B testing without a developer
Where it falls short
- Not a full site builder
- Pricey if you run few campaigns
Alternatives in website builder
Are you Instapage? Feature Instapage at the top of website builder, or sponsor it in search and the quiz, from $99 a month. You can also manage its links or correct the listing.