Squarespace vs Instapage

Two website builder tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	SquarespaceSquarespace	InstapageInstapage
In one line	Polished templates with hosting, domains, and booking built in	Landing pages for ad campaigns with built-in A/B tests
Starting price	From $19/mo	From $79/mo
Six-person team	$19/mo	$79/mo
Plans	Basic $19/mo; Core $29/mo; Plus $49/mo; Advanced $99/mo, billed annually (monthly $25/$39/$65/$139); Basic charges 2% on store sales	Create $79/mo; Optimize $159/mo, billed annually (monthly $99/$199); Convert custom; trial needs a card
Pricing model	Free trial	Free trial
Free trial	14 days	14 days
Users	Unlimited contributors	Workspace-based
Integrations	Acuity, Mailchimp, Google Workspace, limited	Google Ads, Meta, HubSpot, Mailchimp, Zapier, WordPress
Team size	Just me · 2–10 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Not looked up yet	None listed
Live chat	Plans not stated	None listed
Support hours	Live chat: Monday - Friday: 4:00AM to 8:00PM EST · Email: 24 hours a day 7 days a week	Not published
Incidents posted	7 incidents posted on Squarespace's status page, which covers all Squarespace products and regions, in the 90 days to Oct 27, 2026; 4 marked major or critical by Squarespace. Status page	0 incidents posted on Instapage's status page, which covers all Instapage products and regions, in the 90 days to Oct 27, 2026. Status page
Capterra score	4.6 / 5 from 3,431 reviews	4.5 / 5 from 365 reviews
Trustpilot score	3.5 / 5 from 6,309 reviews	4.7 / 5 from 426 reviews
Fit: Retail shop	70	35
Fit: Restaurant or café	85	25
Fit: Service business	90	70
Fit: Agency or studio	80	88
Fit: Trades or contractor	75	55
Fit: Online store	60	70
Why people pick it	Templates look good untouched Everything on one invoice	Fast page builds A/B testing without a developer
Where it falls short	Limited plugins Transaction fee on cheaper plans	Not a full site builder Pricey if you run few campaigns
	Visit Squarespace ↗	Visit Instapage ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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