Webflow vs Instapage

Two website builder tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	WebflowWebflow	InstapageInstapage
In one line	Designer-grade sites with a visual CMS	Landing pages for ad campaigns with built-in A/B tests
Starting price	From $15/mo	From $79/mo
Six-person team	$15/mo	$79/mo
Plans	Free Starter site; Basic $15/mo; Premium $25/mo (CMS), billed yearly (monthly $25/$39)	Create $79/mo; Optimize $159/mo, billed annually (monthly $99/$199); Convert custom; trial needs a card
Pricing model	Free tier	Free trial
Free trial	—	14 days
Users	1 seat on site plans	Workspace-based
Integrations	Zapier, HubSpot, Memberstack, Make	Google Ads, Meta, HubSpot, Mailchimp, Zapier, WordPress
Team size	Just me · 2–10 people · 11–50 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Enterprise only	None listed
Live chat	None listed	None listed
Support hours	Web form: 24/7	Not published
Incidents posted	8 incidents posted on Webflow's status page, which covers all Webflow products and regions, in the 90 days to Oct 27, 2026; 2 marked major or critical by Webflow. Status page	0 incidents posted on Instapage's status page, which covers all Instapage products and regions, in the 90 days to Oct 27, 2026. Status page
Capterra score	4.5 / 5 from 267 reviews	4.5 / 5 from 365 reviews
Trustpilot score	1.4 / 5 from 239 reviews	4.7 / 5 from 426 reviews
Fit: Retail shop	40	35
Fit: Restaurant or café	35	25
Fit: Service business	70	70
Fit: Agency or studio	95	88
Fit: Trades or contractor	40	55
Fit: Online store	55	70
Why people pick it	Total design control Clean, fast output	Fast page builds A/B testing without a developer
Where it falls short	Steep learning curve Store features are thin	Not a full site builder Pricey if you run few campaigns
	Visit Webflow ↗	Visit Instapage ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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