WordPress.com vs Instapage

Two website builder tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	WordPress.comAutomattic	InstapageInstapage
In one line	Managed WordPress without running a server	Landing pages for ad campaigns with built-in A/B tests
Starting price	From $4/mo	From $79/mo
Six-person team	$4/mo	$79/mo
Plans	Free (subdomain, no plugins); Personal $4/mo; Premium $8/mo; Business $25/mo; Commerce $45/mo, billed yearly (monthly $9/$18/$40/$70)	Create $79/mo; Optimize $159/mo, billed annually (monthly $99/$199); Convert custom; trial needs a card
Pricing model	Free tier	Free trial
Free trial	—	14 days
Users	Unlimited	Workspace-based
Integrations	60,000+ plugins on Business and up	Google Ads, Meta, HubSpot, Mailchimp, Zapier, WordPress
Team size	Just me · 2–10 people · 11–50 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Every paid plan	None listed
Support hours	Live chat: 24/7	Not published
Incidents posted	Automattic has a public status page. Status page	0 incidents posted on Instapage's status page, which covers all Instapage products and regions, in the 90 days to Oct 27, 2026. Status page
Capterra score	Not listed	4.5 / 5 from 365 reviews
Trustpilot score	3.8 / 5 from 4,202 reviews	4.7 / 5 from 426 reviews
Fit: Retail shop	55	35
Fit: Restaurant or café	60	25
Fit: Service business	85	70
Fit: Agency or studio	90	88
Fit: Trades or contractor	70	55
Fit: Online store	65	70
Why people pick it	Strongest for blogs and SEO Never locked in	Fast page builds A/B testing without a developer
Where it falls short	No plugins on the free plan More to manage	Not a full site builder Pricey if you run few campaigns
	Visit WordPress.com ↗	Visit Instapage ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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