Wix vs Instapage

Two website builder tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	WixWix	InstapageInstapage
In one line	Drag-and-drop builder with the biggest app market	Landing pages for ad campaigns with built-in A/B tests
Starting price	From $17/mo	From $79/mo
Six-person team	$17/mo	$79/mo
Plans	Free (Wix branding); billed yearly: Light $17/mo, Core $29, Business $39, Business Elite $159; monthly prices not shown; 14-day money-back guarantee	Create $79/mo; Optimize $159/mo, billed annually (monthly $99/$199); Convert custom; trial needs a card
Pricing model	Free tier	Free trial
Free trial	—	14 days
Users	Unlimited collaborators	Workspace-based
Integrations	Wix App Market, 500+	Google Ads, Meta, HubSpot, Mailchimp, Zapier, WordPress
Team size	Just me · 2–10 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Plans not stated	None listed
Support hours	Live chat: English chat: Monday-Friday 2AM-6PM EST · Callback: English callback: 24/7	Not published
Incidents posted	7 incidents posted on Wix's status page, which covers all Wix products and regions, in the 90 days to Oct 27, 2026; 3 marked major or critical by Wix. Status page	0 incidents posted on Instapage's status page, which covers all Instapage products and regions, in the 90 days to Oct 27, 2026. Status page
Capterra score	4.4 / 5 from 10,799 reviews	4.5 / 5 from 365 reviews
Trustpilot score	3.4 / 5 from 29,309 reviews	4.7 / 5 from 426 reviews
Fit: Retail shop	70	35
Fit: Restaurant or café	90	25
Fit: Service business	85	70
Fit: Agency or studio	70	88
Fit: Trades or contractor	80	55
Fit: Online store	65	70
Why people pick it	Most flexible editor Restaurant ordering built in	Fast page builds A/B testing without a developer
Where it falls short	Cannot switch templates later Sites can get slow	Not a full site builder Pricey if you run few campaigns
	Visit Wix ↗	Visit Instapage ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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