doola vs LegalShield
Two legal & formation tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
doola costs less for a six-person team.
LegalShield fits retail shop, restaurant or café, service business, trades or contractor.
doola fits online store.
LegalShield suits teams past ten people.
| Compare | ||
|---|---|---|
| In one line | US LLC formation for founders anywhere, billed yearly | Prepaid legal plan: lawyer advice for a flat monthly fee |
| Starting price | From $24.75/mo | From $53.95/mo |
| Six-person team | $24.75/mo | $53.95/mo |
| Plans | Starter $297/yr + state fees (formation, EIN, registered agent, address); Pulse bookkeeping $300/yr; Tax & Compliance $1,999/yr; Business-in-a-Box $2,999/yr | Small Business Basic $59.95/mo or $53.95 billed yearly; Preferred $99.95 ($89.95 yearly); Premium $169.95 ($152.95 yearly); additional fees and waiting periods may apply |
| Pricing model | Paid | Paid |
| Free trial | — | — |
| Users | n/a | 1 owner and 2 users on Basic |
| Integrations | Mercury, Relay, Stripe | Provider law firm in your state |
| Team size | Just me · 2–10 people | Just me · 2–10 people · 11–50 people |
| Available in | US · UK · CA · AU | US |
| Phone support | Tax and Compliance and up | Plans not stated |
| Live chat | Plans not stated | None listed |
| Support hours | Not published | Not published |
| Incidents posted | We found no public status page for doola. | We found no public status page for LegalShield. |
| Trustpilot score | 4.4 / 5 from 2,089 reviews | 4.4 / 5 from 9,507 reviews |
| Fit: Retail shop | 25 | 70 |
| Fit: Restaurant or café | 15 | 70 |
| Fit: Service business | 65 | 78 |
| Fit: Agency or studio | 75 | 72 |
| Fit: Trades or contractor | 15 | 75 |
| Fit: Online store | 82 | 65 |
| Why people pick it |
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| Where it falls short |
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| Visit doola | Visit LegalShield |
Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices
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