Google Analytics 4 vs Cabin

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

Google Analytics 4 fits retail shop, restaurant or café, service business, agency or studio, trades or contractor, online store.
Google Analytics 4 suits teams past ten people.
Cabin: Free for one small site.

Compare	Google Analytics 4Google	CabinCabin
In one line	Free, standard, and more than most businesses will use	Privacy-first analytics with a free plan for one site
Starting price	Free	Free
Six-person team	$0/mo	$0/mo
Plans	Free; Analytics 360 is a separate paid product	Free (1 domain, 10,000 page views/mo, 30 days history); $14/mo (10 domains, 100,000 page views, 12 months); $45/mo (unlimited domains, 5M page views, unlimited history)
Pricing model	Free	Free tier
Free trial	—	—
Users	Unlimited	Unlimited
Integrations	Google Ads, Search Console, Shopify, WordPress, everything	Any site via script tag
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	None listed
Support hours	Not published	Not published
Incidents posted	Google has a public status page. Status page	Cabin has a public status page. Status page
Capterra score	See reviews on Capterra	Not listed
Fit: Retail shop	70	55
Fit: Restaurant or café	65	55
Fit: Service business	80	68
Fit: Agency or studio	90	70
Fit: Trades or contractor	70	55
Fit: Online store	90	50
Why people pick it	Free and universal Ads attribution	Free for one small site No cookies
Where it falls short	Confusing reports Consent banners required in many regions	Thin on goals and funnels Free plan keeps 30 days
	Visit Google Analytics 4	Visit Cabin

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices