Google Analytics 4 vs Contentsquare (formerly Hotjar)

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Google Analytics 4Google	Contentsquare (formerly Hotjar)Contentsquare
In one line	Free, standard, and more than most businesses will use	Heatmaps and session recordings to see why visitors leave
Starting price	Free	Free
Six-person team	$0/mo	$0/mo
Plans	Free; Analytics 360 is a separate paid product	Free (up to 200,000 sessions/mo, 1 project, 1 month of data); Growth from $39/mo billed yearly ($49 monthly), priced by sessions; Pro and Enterprise by quote; 15-day Growth trial
Pricing model	Free	Free tier
Free trial	—	15 days
Users	Unlimited	Unlimited
Integrations	Google Ads, Search Console, Shopify, WordPress, everything	GA4, Shopify, HubSpot, Slack, Zapier
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	None listed
Support hours	Not published	Not published
Incidents posted	Google has a public status page. Status page	8 incidents posted on Contentsquare's status page, which covers all Contentsquare products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by Contentsquare. Status page
Capterra score	See reviews on Capterra	4.6 / 5 from 545 reviews
Fit: Retail shop	70	55
Fit: Restaurant or café	65	40
Fit: Service business	80	65
Fit: Agency or studio	90	85
Fit: Trades or contractor	70	45
Fit: Online store	90	90
Why people pick it	Free and universal Ads attribution	Shows real behavior Free tier is useful
Where it falls short	Confusing reports Consent banners required in many regions	Adds page weight Privacy setup needed
	Visit Google Analytics 4 ↗	Visit Contentsquare (formerly Hotjar) ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices