Google Analytics 4 vs PostHog

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Google Analytics 4Google	PostHogPostHog
In one line	Free, standard, and more than most businesses will use	Product analytics, session replay, and feature flags with a large free tier
Starting price	Free	Free
Six-person team	$0/mo	$0/mo
Plans	Free; Analytics 360 is a separate paid product	Free each month: 1M events, 5,000 recordings, 1M feature flag requests; then pay per use (anonymous events $0.00005 each); optional Boost $250/mo, Scale $750/mo
Pricing model	Free	Free tier
Free trial	—	—
Users	Unlimited	Unlimited
Integrations	Google Ads, Search Console, Shopify, WordPress, everything	Slack, HubSpot, Intercom, Customer.io, Zapier, Salesforce, Klaviyo, Google Ads
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	2–10 people · 11–50 people · 51–200 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	None listed
Support hours	Not published	Not published
Incidents posted	Google has a public status page. Status page	PostHog has a public status page. Status page
Capterra score	See reviews on Capterra	See reviews on Capterra
Trustpilot score	Not listed	3.6 / 5 from 12 reviews (few reviews)
Fit: Retail shop	70	35
Fit: Restaurant or café	65	25
Fit: Service business	80	55
Fit: Agency or studio	90	70
Fit: Trades or contractor	70	25
Fit: Online store	90	72
Why people pick it	Free and universal Ads attribution	1M events and 5,000 recordings free every month Spending caps per product
Where it falls short	Confusing reports Consent banners required in many regions	Needs a developer to install and tune Many separate meters make costs hard to predict
	Visit Google Analytics 4 ↗	Visit PostHog ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices