Google Analytics 4 vs Pirsch

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Google Analytics 4Google	PirschPirsch
In one line	Free, standard, and more than most businesses will use	Cookie-free analytics from $5 a month, hosted in Germany
Starting price	Free	From $5/mo
Six-person team	$0/mo	$5/mo
Plans	Free; Analytics 360 is a separate paid product	Standard $6/mo or $60/yr at 10k pageviews (up to 50 sites); Plus $12/mo adds funnels, A/B tests, and white label; price rises with pageviews
Pricing model	Free	Free trial
Free trial	—	30 days
Users	Unlimited	Unlimited
Integrations	Google Ads, Search Console, Shopify, WordPress, everything	WordPress, Google Search Console, REST API, webhooks, Google Analytics import
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	None listed
Support hours	Not published	Not published
Incidents posted	Google has a public status page. Status page	We found no public status page for Pirsch.
Capterra score	See reviews on Capterra	See reviews on Capterra
Trustpilot score	Not listed	3.7 / 5 from 1 reviews (few reviews)
Fit: Retail shop	70	65
Fit: Restaurant or café	65	62
Fit: Service business	80	82
Fit: Agency or studio	90	85
Fit: Trades or contractor	70	68
Fit: Online store	90	65
Why people pick it	Free and universal Ads attribution	Unlimited members and data retention on every plan Low entry price
Where it falls short	Confusing reports Consent banners required in many regions	No free plan after the trial Custom events count against the pageview limit
	Visit Google Analytics 4 ↗	Visit Pirsch ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices