Google Analytics 4 vs Simple Analytics

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Google Analytics 4Google	Simple AnalyticsSimple Analytics
In one line	Free, standard, and more than most businesses will use	Privacy-first analytics on one page, no cookie banner needed
Starting price	Free	From $16.67/mo + $16.67/extra person
Six-person team	$0/mo	$16.67/mo
Plans	Free; Analytics 360 is a separate paid product	Free for hobby sites (badge required, 1 month history); Simple plan $200/yr ($16.67/mo) or $20/mo (100k pageviews, 1 user), rising with pageviews; extra users $200/yr or $20/mo each; 30-day trial
Pricing model	Free	Free tier
Free trial	—	14 days
Users	Unlimited	1; extra users $200/yr or $20/mo
Integrations	Google Ads, Search Console, Shopify, WordPress, everything	WordPress, Webflow, Shopify, Google Tag Manager
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	None listed
Support hours	Not published	Not published
Incidents posted	Google has a public status page. Status page	Simple Analytics has a public status page. Status page
Capterra score	See reviews on Capterra	4.8 / 5 from 46 reviews
Fit: Retail shop	70	50
Fit: Restaurant or café	65	45
Fit: Service business	80	70
Fit: Agency or studio	90	75
Fit: Trades or contractor	70	45
Fit: Online store	90	65
Why people pick it	Free and universal Ads attribution	No cookie banner needed Readable in a minute
Where it falls short	Confusing reports Consent banners required in many regions	Free plan needs a badge Extra users cost $20 each
	Visit Google Analytics 4 ↗	Visit Simple Analytics ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices