Google Analytics 4 vs Plausible

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Google Analytics 4Google	PlausiblePlausible Insights
In one line	Free, standard, and more than most businesses will use	One-page analytics with no cookie banner needed
Starting price	Free	From $7.50/mo
Six-person team	$0/mo	$7.50/mo
Plans	Free; Analytics 360 is a separate paid product	Starter $7.50/mo billed yearly, $9 monthly (10k pageviews, 1 site); Growth $11.67/mo; Business $15.83/mo; higher tiers priced by pageviews
Pricing model	Free	Free trial
Free trial	—	30 days
Users	Unlimited	Varies by plan
Integrations	Google Ads, Search Console, Shopify, WordPress, everything	Google Search Console, WordPress, Shopify, Zapier
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	None listed
Support hours	Not published	Not published
Incidents posted	Google has a public status page. Status page	Plausible Insights has a public status page. Status page
Capterra score	See reviews on Capterra	4.6 / 5 from 8 reviews (few reviews)
Trustpilot score	Not listed	3.2 / 5 from 8 reviews (few reviews)
Fit: Retail shop	70	65
Fit: Restaurant or café	65	65
Fit: Service business	80	85
Fit: Agency or studio	90	85
Fit: Trades or contractor	70	70
Fit: Online store	90	65
Why people pick it	Free and universal Ads attribution	Understandable in a minute Privacy-friendly
Where it falls short	Confusing reports Consent banners required in many regions	No funnels or sessions on cheaper tiers Paid only
	Visit Google Analytics 4 ↗	Visit Plausible ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices