Google Analytics 4 vs Databox

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Google Analytics 4Google	DataboxDatabox
In one line	Free, standard, and more than most businesses will use	Dashboards and reports that pull GA4, ads, CRM and sales numbers into one place
Starting price	Free	Free
Six-person team	$0/mo	$0/mo
Plans	Free; Analytics 360 is a separate paid product	Free (1 user, 3 data sources, 1 dashboard, 50 AI credits/mo, daily sync); billed yearly: Analyst $71/mo (1 user, 5 data sources, hourly sync; $89 monthly); Team Core $199/mo (3 users, 10 data sources; $249 monthly); Team Scale $319/mo (10 users, 30 data sources; $399 monthly); Agency from $79/mo (unlimited users, 20 data sources; $99 monthly) plus $20/mo per client account pack ($25 monthly); Custom by quote; yearly saves 20%; AI credit top-ups extra; 14-day trial, no card
Pricing model	Free	Free tier
Free trial	—	14 days
Users	Unlimited	1 on Free and Analyst; 3 or 10 on Team; unlimited on Agency
Integrations	Google Ads, Search Console, Shopify, WordPress, everything	Google Analytics 4, Google Ads, Facebook Ads, HubSpot, Shopify, QuickBooks, Stripe, Mailchimp, Google Sheets, Zapier
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	Every paid plan
Support hours	Not published	Not published
Incidents posted	Google has a public status page. Status page	1 incident posted on Databox's status page in the 90 days to Oct 27, 2026; 0 marked major or critical by Databox. Status page
Capterra score	See reviews on Capterra	Not listed
Fit: Retail shop	70	40
Fit: Restaurant or café	65	30
Fit: Service business	80	65
Fit: Agency or studio	90	92
Fit: Trades or contractor	70	40
Fit: Online store	90	75
Why people pick it	Free and universal Ads attribution	GA4, ads, CRM and spreadsheet numbers on one dashboard Not priced per seat
Where it falls short	Confusing reports Consent banners required in many regions	Does not track visitors on its own Paid plans jump from $71 to $199
	Visit Google Analytics 4 ↗	Visit Databox ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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