Plausible vs Fathom Analytics

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	PlausiblePlausible Insights	Fathom AnalyticsFathom
In one line	One-page analytics with no cookie banner needed	Privacy-first analytics for up to 50 sites
Starting price	From $7.50/mo	From $15/mo
Six-person team	$7.50/mo	$15/mo
Plans	Starter $7.50/mo billed yearly, $9 monthly (10k pageviews, 1 site); Growth $11.67/mo; Business $15.83/mo; higher tiers priced by pageviews	From $15/mo for 100k pageviews and 50 sites; 2 months free yearly
Pricing model	Free trial	Free trial
Free trial	30 days	7 days
Users	Varies by plan	Unlimited
Integrations	Google Search Console, WordPress, Shopify, Zapier	WordPress, Shopify, Squarespace, Zapier
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	None listed
Support hours	Not published	Not published
Incidents posted	Plausible Insights has a public status page. Status page	Fathom has a public status page. Status page
Capterra score	4.6 / 5 from 8 reviews (few reviews)	4.5 / 5 from 2 reviews (few reviews)
Trustpilot score	3.2 / 5 from 8 reviews (few reviews)	3.7 / 5 from 1 reviews (few reviews)
Fit: Retail shop	65	60
Fit: Restaurant or café	65	60
Fit: Service business	85	80
Fit: Agency or studio	85	85
Fit: Trades or contractor	70	65
Fit: Online store	65	60
Why people pick it	Understandable in a minute Privacy-friendly	50 sites on one plan Uptime monitoring included
Where it falls short	No funnels or sessions on cheaper tiers Paid only	Pricier entry than Plausible Basic events only
	Visit Plausible ↗	Visit Fathom Analytics ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices