Fathom Analytics vs Umami

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

Umami costs less for a six-person team.
Fathom Analytics fits retail shop, restaurant or café, service business, agency or studio, trades or contractor.

Compare	Fathom AnalyticsFathom	UmamiUmami Software
In one line	Privacy-first analytics for up to 50 sites	Free cookieless analytics for small sites, open source
Starting price	From $15/mo	Free
Six-person team	$15/mo	$0/mo
Plans	From $15/mo for 100k pageviews and 50 sites; 2 months free yearly	Hobby free (100K events/mo, 1 site); Pro $20/mo (1M events, 20 sites); Business $200/mo; self-hosting free
Pricing model	Free trial	Free tier
Free trial	7 days	14 days
Users	Unlimited	Varies by plan
Integrations	WordPress, Shopify, Squarespace, Zapier	Any site with a script tag
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	Business and up
Support hours	Not published	Not published
Incidents posted	Fathom has a public status page. Status page	We found no public status page for Umami Software.
Capterra score	4.5 / 5 from 2 reviews (few reviews)	Not listed
Trustpilot score	3.7 / 5 from 1 reviews (few reviews)	Not listed
Fit: Retail shop	60	50
Fit: Restaurant or café	60	45
Fit: Service business	80	70
Fit: Agency or studio	85	72
Fit: Trades or contractor	65	45
Fit: Online store	60	60
Why people pick it	50 sites on one plan Uptime monitoring included	Free hosted plan Cookieless and open source
Where it falls short	Pricier entry than Plausible Basic events only	No ad or revenue reports 6-month history on free
	Visit Fathom Analytics	Visit Umami

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices