Fathom Analytics vs Contentsquare (formerly Hotjar)
Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
Contentsquare (formerly Hotjar) costs less for a six-person team.
Fathom Analytics fits restaurant or café, service business, trades or contractor.- Contentsquare (formerly Hotjar) fits online store.
| Compare | Fathom AnalyticsFathom | Contentsquare (formerly Hotjar)Contentsquare |
|---|---|---|
| In one line | Privacy-first analytics for up to 50 sites | Heatmaps and session recordings to see why visitors leave |
| Starting price | From $15/mo | Free |
| Six-person team | $15/mo | $0/mo |
| Plans | From $15/mo for 100k pageviews and 50 sites; 2 months free yearly | Free (up to 200,000 sessions/mo, 1 project, 1 month of data); Growth from $39/mo billed yearly ($49 monthly), priced by sessions; Pro and Enterprise by quote; 15-day Growth trial |
| Pricing model | Free trial | Free tier |
| Free trial | 7 days | 15 days |
| Users | Unlimited | Unlimited |
| Integrations | WordPress, Shopify, Squarespace, Zapier | GA4, Shopify, HubSpot, Slack, Zapier |
| Team size | Just me · 2–10 people · 11–50 people | Just me · 2–10 people · 11–50 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | None listed | None listed |
| Live chat | None listed | None listed |
| Support hours | Not published | Not published |
| Incidents posted | Fathom has a public status page. Status page | 8 incidents posted on Contentsquare's status page, which covers all Contentsquare products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by Contentsquare. Status page |
| Capterra score | 4.5 / 5 from 2 reviews (few reviews) | 4.6 / 5 from 545 reviews |
| Trustpilot score | 3.7 / 5 from 1 reviews (few reviews) | Not listed |
| Fit: Retail shop | 60 | 55 |
| Fit: Restaurant or café | 60 | 40 |
| Fit: Service business | 80 | 65 |
| Fit: Agency or studio | 85 | 85 |
| Fit: Trades or contractor | 65 | 45 |
| Fit: Online store | 60 | 90 |
| Why people pick it |
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| Where it falls short |
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| Visit Fathom Analytics | Visit Contentsquare (formerly Hotjar) |
Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices
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