Fathom Analytics vs Microsoft Clarity

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Fathom AnalyticsFathom	Microsoft ClarityMicrosoft
In one line	Privacy-first analytics for up to 50 sites	Free heatmaps and session recordings with no traffic limit
Starting price	From $15/mo	Free
Six-person team	$15/mo	$0/mo
Plans	From $15/mo for 100k pageviews and 50 sites; 2 months free yearly	Free; no traffic limits
Pricing model	Free trial	Free
Free trial	7 days	—
Users	Unlimited	Unlimited
Integrations	WordPress, Shopify, Squarespace, Zapier	Google Analytics, WordPress, Shopify, Wix
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people · 51–200 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	None listed
Support hours	Not published	Not published
Incidents posted	Fathom has a public status page. Status page	We found no public status page for Microsoft.
Capterra score	4.5 / 5 from 2 reviews (few reviews)	4.8 / 5 from 57 reviews
Trustpilot score	3.7 / 5 from 1 reviews (few reviews)	Not listed
Fit: Retail shop	60	60
Fit: Restaurant or café	60	50
Fit: Service business	80	70
Fit: Agency or studio	85	80
Fit: Trades or contractor	65	50
Fit: Online store	60	85
Why people pick it	50 sites on one plan Uptime monitoring included	Completely free Recordings and heatmaps
Where it falls short	Pricier entry than Plausible Basic events only	Needs a consent banner in the UK and EU No funnels or revenue reports
	Visit Fathom Analytics ↗	Visit Microsoft Clarity ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices