Plausible vs Microsoft Clarity

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	PlausiblePlausible Insights	Microsoft ClarityMicrosoft
In one line	One-page analytics with no cookie banner needed	Free heatmaps and session recordings with no traffic limit
Starting price	From $7.50/mo	Free
Six-person team	$7.50/mo	$0/mo
Plans	Starter $7.50/mo billed yearly, $9 monthly (10k pageviews, 1 site); Growth $11.67/mo; Business $15.83/mo; higher tiers priced by pageviews	Free; no traffic limits
Pricing model	Free trial	Free
Free trial	30 days	—
Users	Varies by plan	Unlimited
Integrations	Google Search Console, WordPress, Shopify, Zapier	Google Analytics, WordPress, Shopify, Wix
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people · 51–200 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	None listed
Support hours	Not published	Not published
Incidents posted	Plausible Insights has a public status page. Status page	We found no public status page for Microsoft.
Capterra score	4.6 / 5 from 8 reviews (few reviews)	4.8 / 5 from 57 reviews
Trustpilot score	3.2 / 5 from 8 reviews (few reviews)	Not listed
Fit: Retail shop	65	60
Fit: Restaurant or café	65	50
Fit: Service business	85	70
Fit: Agency or studio	85	80
Fit: Trades or contractor	70	50
Fit: Online store	65	85
Why people pick it	Understandable in a minute Privacy-friendly	Completely free Recordings and heatmaps
Where it falls short	No funnels or sessions on cheaper tiers Paid only	Needs a consent banner in the UK and EU No funnels or revenue reports
	Visit Plausible ↗	Visit Microsoft Clarity ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices