Fathom Analytics vs PostHog

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Fathom AnalyticsFathom	PostHogPostHog
In one line	Privacy-first analytics for up to 50 sites	Product analytics, session replay, and feature flags with a large free tier
Starting price	From $15/mo	Free
Six-person team	$15/mo	$0/mo
Plans	From $15/mo for 100k pageviews and 50 sites; 2 months free yearly	Free each month: 1M events, 5,000 recordings, 1M feature flag requests; then pay per use (anonymous events $0.00005 each); optional Boost $250/mo, Scale $750/mo
Pricing model	Free trial	Free tier
Free trial	7 days	—
Users	Unlimited	Unlimited
Integrations	WordPress, Shopify, Squarespace, Zapier	Slack, HubSpot, Intercom, Customer.io, Zapier, Salesforce, Klaviyo, Google Ads
Team size	Just me · 2–10 people · 11–50 people	2–10 people · 11–50 people · 51–200 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	None listed
Support hours	Not published	Not published
Incidents posted	Fathom has a public status page. Status page	PostHog has a public status page. Status page
Capterra score	4.5 / 5 from 2 reviews (few reviews)	See reviews on Capterra
Trustpilot score	3.7 / 5 from 1 reviews (few reviews)	3.6 / 5 from 12 reviews (few reviews)
Fit: Retail shop	60	35
Fit: Restaurant or café	60	25
Fit: Service business	80	55
Fit: Agency or studio	85	70
Fit: Trades or contractor	65	25
Fit: Online store	60	72
Why people pick it	50 sites on one plan Uptime monitoring included	1M events and 5,000 recordings free every month Spending caps per product
Where it falls short	Pricier entry than Plausible Basic events only	Needs a developer to install and tune Many separate meters make costs hard to predict
	Visit Fathom Analytics ↗	Visit PostHog ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices