Plausible vs Umami

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	PlausiblePlausible Insights	UmamiUmami Software
In one line	One-page analytics with no cookie banner needed	Free cookieless analytics for small sites, open source
Starting price	From $7.50/mo	Free
Six-person team	$7.50/mo	$0/mo
Plans	Starter $7.50/mo billed yearly, $9 monthly (10k pageviews, 1 site); Growth $11.67/mo; Business $15.83/mo; higher tiers priced by pageviews	Hobby free (100K events/mo, 1 site); Pro $20/mo (1M events, 20 sites); Business $200/mo; self-hosting free
Pricing model	Free trial	Free tier
Free trial	30 days	14 days
Users	Varies by plan	Varies by plan
Integrations	Google Search Console, WordPress, Shopify, Zapier	Any site with a script tag
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	Business and up
Support hours	Not published	Not published
Incidents posted	Plausible Insights has a public status page. Status page	We found no public status page for Umami Software.
Capterra score	4.6 / 5 from 8 reviews (few reviews)	Not listed
Trustpilot score	3.2 / 5 from 8 reviews (few reviews)	Not listed
Fit: Retail shop	65	50
Fit: Restaurant or café	65	45
Fit: Service business	85	70
Fit: Agency or studio	85	72
Fit: Trades or contractor	70	45
Fit: Online store	65	60
Why people pick it	Understandable in a minute Privacy-friendly	Free hosted plan Cookieless and open source
Where it falls short	No funnels or sessions on cheaper tiers Paid only	No ad or revenue reports 6-month history on free
	Visit Plausible ↗	Visit Umami ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices