Sprout Social vs Manychat

Two social media tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Manychat costs less for a six-person team.
  • Manychat fits retail shop, online store.
  • Sprout Social: Strong unified inbox.
CompareSprout SocialSprout SocialManychatManychat
In one linePublishing, inbox, and reporting for teams that run social as a channelDM and comment automation for Instagram, WhatsApp, and TikTok
Starting priceFrom $79/personFrom $14/mo
Six-person team$79/mo$14/mo
PlansPer seat, billed yearly: Essentials $79 (5 profiles); Standard $199; Professional $299; Advanced $399. Monthly billing $99/$249/$399/$499Free (25 active contacts/mo, 2 channels, 4 automations, 1 user, Manychat branding); billed yearly: Essential $14/mo (250 contacts, 2 users, no WhatsApp/SMS/email), Pro $29/mo (2,500 contacts, 3 users, AI, WhatsApp), Business $69/mo (7,500 contacts, 5 users), Advanced $139/mo (25,000 contacts, 10 users). Monthly $17/$39/$99/$199. Each active contact over the limit: $0.10/$0.05/$0.025/$0.004 monthly, $0.082/$0.038/$0.018/$0.0028 yearly, so Pro at 5,000 contacts is about $124/mo yearly or $164 monthly. Extra inbox seats $25 each on Pro; WhatsApp template messages also bill per conversation from a prepaid wallet. 14-day trial on Essential and Pro
Pricing modelFree trialFree tier
Free trial30 days14 days
UsersPer seat3 users on Pro
IntegrationsInstagram, Facebook, LinkedIn, TikTok, X, YouTube, Pinterest, Google Business Profile, Salesforce, HubSpot, ZendeskInstagram, Facebook Messenger, WhatsApp, TikTok, Telegram, Google Sheets, HubSpot, Klaviyo, Mailchimp, Zapier
Team size2–10 people · 11–50 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportPlans not statedNone listed
Live chatEvery paid planNone listed
Support hoursNot publishedNot published
Incidents posted7 incidents posted on Sprout Social's status page, which covers all Sprout Social products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by Sprout Social. Status pageManychat has a public status page. Status page
Capterra score4.4 / 5 from 609 reviewsNot listed
Trustpilot score1.8 / 5 from 88 reviewsNot listed
Fit: Retail shop6070
Fit: Restaurant or café5555
Fit: Service business7065
Fit: Agency or studio8880
Fit: Trades or contractor3535
Fit: Online store7585
Why people pick it
  • Strong unified inbox
  • Reports clients can read
  • Comment-to-DM funnels without code
  • Covers Instagram, WhatsApp, and TikTok in one inbox
Where it falls short
  • Expensive per seat
  • Essentials caps you at 5 profiles
  • Bill rises with active contacts
  • WhatsApp, SMS, and email need Pro
Visit Sprout Social Visit Manychat

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

Manychat: partner link. We may earn a commission; it never affects rankings.

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